Innovation distinguishes between a leader and a follower
Nokia, a company founded in Finland was the first to create a cellular network in the world. In the late 1990s and early 2000s, Nokia was the global leader in mobile phones.
With the arrival of the Internet, other mobile companies started understanding how data, not voice, was the future of communication. Nokia didn’t grasp the concept of software and kept focusing on hardware because the management feared to alienate current users if they changed too much.
Nokia’s mistake was the fact that they didn’t want to lead the drastic change in user experience. This caused Nokia to develop a mess of an operating system with a bad user experience that just wasn’t a fit on the market.
The company overestimated the strength of its brand and believed they could arrive late in the smartphone game and succeed. In 2007 Steve Jobs launched the iPhone, a phone without a keyboard, which was revolutionary at the time.
In 2008 Nokia finally made the decision to compete with Android, but it was too late. Their products weren’t competitive enough.
Just like the Steve Jobs, co-founder of Apple said.
“Innovation distinguishes between a leader and a follower.”
Now Apple is the leading phone company in the world because of its innovation.
Innovation is thinking of a better way to improve.
Businesses, organizations, societies, communities and families needs to always think of a way to serve and improve their products, relationships, environment e.t.c.
That is innovation.